DAIRY & AGRICULTURE

My first ever clients were cows. OK fine, they were Georgia dairy farmers.
They treated their cows well and wanted to amplify full-fat nutrition across the southeast.

Local Georgia Milk – Made Amazing

The Milk On My Mind initiative sought to raise awareness of the benefits of milk as well as its versatility––cue the Milk Makes Amazing Every Day campaign.

We thought: adding milk to everyday meals and routines can elevate the taste, texture, and tone from “meh” to “maybe I should do that more often”. With that in mind and in partnership with Georgia-based Krogers, we created in-store and digital collateral with staccato, playful messaging right inside the bottle… or gallon… or glass!